Case Study: Stoikk boosts revenue with Paddle

No drop in conversions, launched in days: How Stoikk capitalized on the App Store ruling

Stoikk, a Turkey-based company building mobile-first apps and digital products across wellness, AI, and consumer tech, needed a fast way to capitalize on a US court ruling that allowed App Store apps to link to web checkouts. Working with Paddle, which Stoikk was already using for web payments, the company aimed to reduce platform fees, improve margins, and move quickly before any rule changes.

Paddle helped Stoikk embed a web checkout into its Kompanion app using an external browser flow, with Apple Pay as the primary payment method to keep the experience frictionless. The result was no drop in conversions and a slight uplift, with an estimated 25% increase in revenue; the success also gave Stoikk confidence to roll out web payments across its wider app portfolio.

Stoikk

Erkmen Erakkus

Co-Founder and CEO