Case Study: Themepunch achieves a 20% sales increase, 55.7% renewal rate and 100% sales tax compliance with Paddle

How Themepunch has partnered with Paddle to drive its subscription model

Themepunch (Slider Revolution and Essential Grid) had sold lifetime licenses via Envato for eight years but wanted to move to direct sales and more flexible subscription pricing. Facing an international customer base, the founders needed a solution to handle billing, sales tax, refunds, fraud protection and dunning flows—so after evaluating multiple options they chose Paddle and its unified payments, subscriptions and compliance platform (plus advisory support).

Paddle implemented branded inline checkout, subscription billing, localized pricing and tax compliance while providing strategic guidance through its Revenue Delivery Advisors. The switch delivered immediate, measurable gains: a 20% increase in sales from day one, a 55.7% renewal rate on subscriptions and 100% sales tax compliance, along with improved upgrade and retention flows that boosted long-term revenue.

Themepunch

Moritz Prätorius

Founder