Case Study: Runna boosts web retention and global growth with Paddle

How Runna built a thriving web revenue stream and improved retention by 15%

Runna, the world’s #1 rated personalized running coaching app, was growing rapidly across 175 countries but was constrained by an app-store-only monetization strategy. As its global audience expanded, the team struggled with high customer acquisition costs, limited cross-channel attribution, and the operational complexity of handling web payments, fraud, chargebacks, and global sales tax.

Runna chose Paddle as its web monetization partner, using Paddle’s Merchant of Record model to manage payments, tax compliance, invoicing, and remittance across its global footprint. With Paddle, Runna launched web monetization quickly, improved onboarding and testing flexibility, and achieved a 15% higher retention rate on web subscribers versus in-app, while also simplifying operations and enabling faster experimentation across pricing and checkout.

Runna

Miranda Paine

Head of Growth