Case Study: Renderforest achieves 3x ARR growth with Paddle

How Renderforest Unlocked 3x ARR Growth

Renderforest, an online design platform with over 8 million users, relied on a freemium strategy to drive growth but its previous billing provider couldn’t reliably track the user billing lifecycle. That led to missed notifications, manual plan migrations, high refund rates, heavy support load and churn. To solve this, Renderforest partnered with Paddle, which acted as Merchant of Record to unify payments, subscriptions, taxes and compliance.

Paddle implemented a unified billing stack—checkout, Subscription API, Charges API, webhooks and account management—to automate billing logic, enable seamless upsells and remove manual interventions. As a result, Renderforest unlocked 3x ARR growth, reduced refunds by 60%, saved 100+ support hours per month, eliminated about $7,000/month in hidden FX fees, and ran millions in ARR through Paddle, all delivered in under a month.

Renderforest

Narek Safaryan

Chief Executive Officer