Case Study: Relay.app achieves global sales tax compliance and faster international growth with Paddle

How Relay.app went live in weeks and now sells globally without any barriers

Relay.app is a next-generation workflow automation startup that wanted to sell globally without slowing down growth. The team initially used Stripe, but international VAT and sales tax compliance quickly became a major challenge as they began acquiring customers in multiple countries, making global expansion feel operationally risky and overly complex.

Paddle provided Relay.app with a Merchant of Record solution, along with SDK support and a smooth Node.js integration, allowing the team to offload tax compliance and migrate from Stripe in about a month. With Paddle, Relay.app can now sell worldwide without country restrictions, has reduced operational friction and tax risk, and is better set up to scale with confidence.

Relay.app

Thijs van As

Head of Product