Case Study: kovan studio streamlines software sales and payments with Paddle

How Paddle helped streamline the sale of 2 product lines for kovan studio

kovan studio is a Turkey-based SaaS builder that has launched and sold multiple products, including Restpack and AnnounceKit, while operating across 51 countries. It struggled with complex payment infrastructure, Turkish banking restrictions, manual currency conversion, and the burden of handling taxes and compliance itself, especially as it prepared to sell one of its businesses.

Paddle’s Merchant of Record model, along with Paddle Billing, Metrics, and Retain, gave kovan studio a simpler way to manage payments, taxes, account transfers, and failed-payment recovery. Paddle helped streamline the sale of AnnounceKit, reducing the payment-system transfer process from weeks to just one day, cut operational overhead, improved revenue visibility for pricing decisions, and reduced involuntary churn through automated retries.

kovan studio

Amirali Nurmagomedov

Co-Founder