Case Study: n8n accelerates global growth and customer focus with Paddle

How Paddle helped n8n focus on what matters customers and growth

n8n, the Berlin-based AI workflow automation platform founded in 2019, was growing rapidly with thousands of enterprise customers and a large developer community. But that momentum also created complexity around payments, billing, sales tax compliance, and global expansion, making it harder for the team to stay focused on product, customers, and growth. They needed a merchant of record solution to take back-office burden off their plate.

Paddle’s Merchant of Record model provided that support by handling payments, subscriptions, tax compliance, and global restrictions, allowing n8n to launch in new markets quickly without building a complex payments stack. With Paddle, n8n reported +8% net revenue retention uplift in a single year and 87% MRR growth in nine months, while gaining better visibility into acquisition and conversion data.

n8n

Hilary Torn

Head of Growth