Case Study: Novelcrafter achieves global sales tax compliance and smoother payments with Paddle

How Novelcrafter overcame sales tax trouble in 114 countries with Paddle

Novelcrafter, a SaaS platform helping authors plan, write, and manage novels with AI, needed a reliable way to sell globally without getting buried in sales tax complexity. After a rocky start with Lemon Squeezy, the team ran into broken PayPal payments, limited payment options, poor support, and unexpectedly high fees, all while serving an increasingly international customer base.

Novelcrafter switched to Paddle, using its Merchant of Record model for payments, subscriptions, and tax compliance. Paddle’s transparent fees, 50+ payment methods, multi-currency support, and built-in subscription management helped Novelcrafter complete the migration in about 12 hours, sell in 114 countries without sales tax worries, and improve customer satisfaction with better payment flexibility and revenue insights.

Novelcrafter

Kate Robinson

Head of Customer Success