Case Study: MotionVFX boosts checkout conversions and saves reporting time with Paddle

How MotionVFX optimized payment processes to increase conversion rate by 12%

MotionVFX, the leading creator of plugins for Final Cut Pro and DaVinci Resolve, needed a more scalable way to manage payments as the business grew globally. After trying in-house payment gateways and other merchant of record providers, the team found its previous setup was causing support delays, limited payment options like Apple Pay, manual reporting, and a clunky checkout experience that appeared to hurt conversion. Paddle was brought in as the merchant of record and payments partner.

With Paddle, MotionVFX gained a more flexible checkout flow, better payment method support, and streamlined reporting, while also offloading tax and invoicing complexity. An A/B test showed a 12% increase in checkout conversion in favor of Paddle, and the team saved 3-4 hours of C-level time each month thanks to easier reporting. MotionVFX also reported that conversion stopped declining and began to grow after moving to Paddle.

MotionVFX

Wojciech Korpal

Co-CEO