Case Study: MacPaw achieves 200% revenue growth (triples revenue) with Paddle

How MacPaw switched to SaaS and tripled its revenue

MacPaw, the maker of CleanMyMac, needed an expert partner to move from one‑time software licensing to a subscription SaaS model and to overhaul pricing, payments, KPIs and customer communications. The company engaged Paddle to support the shift and the launch of CleanMyMac X as a primarily subscription product.

Paddle implemented its SaaS commerce platform—helping MacPaw A/B test pricing, deploy Optimised Payment Acceptance, Intelligent Payment Dunning and Email Dunning, and redesign KPI/communications strategy and a customer portal. The outcome: within 12 months MacPaw’s revenue grew 200% (tripling revenue), subscription renewals reached about 75%, and the roughly 15% post‑launch conversion dip was more than offset by recurring revenue gains.

Macpaw

Oleksandr Kosovan

Founder