Case Study: Kaleido achieves 43,000 customers across 181 countries in 18 months with Paddle

How Kaleido used Paddle to launch and scale their business globally

Kaleido, maker of Visual AI products like remove.bg, needed a billing and compliance partner to turn millions of free users into paying customers while handling complex international tax rules. After evaluating options, Kaleido chose Paddle and its Merchant of Record / unified SaaS Commerce Platform to avoid building piecemeal solutions and to simplify global tax and payment compliance.

Paddle implemented end-to-end commerce (one‑time credits, subscriptions, multi‑currency pricing and enterprise invoicing) plus account‑manager insights and optimization support. The result: Kaleido grew to 43,000 customers across 181 countries in 18 months, scaled rapidly from 0 to 4,800 customers in six months, reduced average monthly gross MRR churn by 38%, and expanded revenue channels and enterprise deals — outcomes enabled by Paddle’s platform and guidance.

Kaleido

Alexander Brix

Chief Operating Officer