Case Study: iMobie (software provider) achieves double‑digit conversion lifts and a seamless shift to subscriptions with Paddle (commerce platform)

How iMobie moved to SaaS and increased conversions 20%

iMobie, a B2C software provider of utilities like AnyTrans, PhoneRescue and AnyFix, needed to move from a license‑based model to SaaS while fixing a poor conversion rate and consolidating three disjointed payment systems. iMobie partnered with Paddle to modernize commerce, using Paddle Checkout, the Pricing API and subscription management APIs alongside analytics and Account Manager support.

Paddle implemented geo‑specific pricing, an optimized, A/B‑tested Paddle Checkout overlay, and APIs for upgrades, downgrades, pause/cancel plus enhanced checkout analytics. The changes drove measurable gains — conversions rose 23% in France, 20% in Germany and 10% in Japan — and enabled seamless subscription management, improved customer insights and the launch of new products without license keys.

iMobie

Sean Deng

General Manager