Case Study: Framer moves from $15/month licenses to $100,000+ enterprise deals with Paddle

How Framer moved from $15/month licenses to $100,000+ enterprise deals

Framer, a Netherlands-based design and prototyping platform used by teams at companies like Netflix, Tinder and MailChimp, needed to move upmarket from $15/month device licenses to per-seat enterprise deals. They faced complex invoicing and wire-transfer requirements, proration and subscription management headaches, and global tax and compliance burdens, so they selected Paddle as their subscription commerce platform to enable the shift.

Paddle implemented per-seat billing, flexible subscription/proration logic, integrated card and wire-transfer payments, tax/compliance handling, and billing support, allowing Framer to run $100,000+ enterprise wire-transfer deals within months. Paddle’s solution reduced churn (by ~4%), freed Framer’s product and support teams to focus on core work, and helped drive a $7.7M Series A and accelerate Framer to a $24M Series B twelve months later while growing monthly active users and the enterprise sales funnel.

Framer

Sara Tandowsky

Vice President of Operations