Case Study: Fortinet achieves global self-serve billing success with Paddle

How Fortinet Training Institute optimized self-serve billing to deliver cyber security training to the masses

Fortinet, a NASDAQ-listed cybersecurity company, needed a simple way to sell premium self-paced training directly to individuals through its Fortinet Training Institute. Unlike its traditional enterprise sales motion, this new self-serve model required an easy checkout process, global payment support, and a way to avoid building its own billing infrastructure. Fortinet chose Paddle, using its merchant of record and checkout capabilities to support this shift.

With Paddle, Fortinet was able to launch a seamless self-serve billing flow, manage payments and reporting independently, and offload tax compliance and payment administration. The Fortinet Training Institute expanded from four courses to 30 in just a few months, saw consistent month-on-month growth, and now serves customers in more than 90 countries. Paddle also helped Fortinet achieve 100% global sales tax compliance while opening new revenue streams for digital training products.

Fortinet

Gabriel Romero

Director, Global Operations & Customer Training Programs - Training Institute