Case Study: CrashPlan doubles sign-ups and cuts billing tickets with Paddle

How CrashPlan doubled sign-ups and reduced support tickets by 90% with Paddle

CrashPlan, a global backup and data resilience company, was struggling with an outdated merchant of record platform for payments and billing. The system was clunky, required code changes for even basic cart updates, lacked retention reporting, and created a high volume of billing support tickets.

Paddle replaced the legacy setup with a SaaS-focused merchant of record solution for payments, subscriptions, reporting, term optimization, and promo codes. With Paddle, CrashPlan doubled sign-ups without increasing marketing spend, won back over 300 former customers, and cut billing support tickets by 90%, while also improving compliance, cash flow, and the customer buying experience.

CrashPlan

Christine Schaefer

Chief Marketing Officer