Case Study: Convertri achieves a $500K launch and $20K MRR increase with Paddle

How Convertri built their "hybrid funnel"

Convertri, a SaaS funnel-builder, ran large partner launch campaigns but struggled with recurring billing and false fraud signals from previous payment providers that once froze $280k and shut down an account. They needed a payments partner that could link one‑time front‑end purchases to later subscriptions and handle big promotional spikes reliably, so they engaged Paddle.

Paddle implemented its platform with an Account Manager and Risk team, using built‑in anti‑fraud measures and card‑vaulting to create a “hybrid funnel” that smoothly moves customers from one‑time purchases to subscriptions. The launch through Paddle generated $500k+ in one‑time sales, lifted MRR by about $20k (from roughly $30k to $50k), delivered stronger‑than‑expected retention, and maintained a low chargeback rate (0.55%).

Convertri

Andy Fletcher

Chief Executive Officer