Case Study: Iconosquare achieves seamless migration of 13,000+ subscriptions and 15% billing cost savings with Paddle

How and why Iconosquare migrated 13,000+ subscriptions to Paddle

Iconosquare, the original Instagram analytics platform helping over 15,000 brands and agencies, needed to pivot from an ad-driven model to paid SaaS while converting free users, controlling rising acquisition costs, and reducing reliance on developers for billing changes. To solve these challenges they evaluated payment providers and chose Paddle, using Paddle’s subscription and billing platform (the Paddle Revenue Delivery Platform) to centralize monetization.

Paddle migrated 13,000+ live Iconosquare subscriptions—mapping plans, transferring card data from the prior PCI-compliant vault, and reconciling payment records—without disrupting customers; 96% of those due for renewal the week after migration renewed. By moving to Paddle Iconosquare consolidated subscription management, unlocked faster localized testing, cut billing and payment costs by 15%, and gained reporting, accounting visibility, and partner support for future enterprise invoicing.

Iconosquare

Romain Ouzeau

Chief Executive Officer