Case Study: Flixel achieves 90% subscription adoption and stronger recurring revenue with Paddle

Flixel grows recurring revenue by enabling smart subscriptions

Flixel, maker of award‑winning Cinemagraph Pro for macOS and iOS, needed to move from one‑off licenses to a hybrid model supporting licenses, subscriptions and upgrades without losing customers. Their previous checkout provider (FastSpring) couldn’t support experimentation, upsells or multiple subscription tiers, so Flixel turned to Paddle for checkout, payments and licensing support to enable the new business model.

Paddle implemented its web and in‑app checkout, enabled A/B testing of pricing and messaging, and streamlined purchase and upgrade flows to reduce friction and abandonment. As a result, Flixel now sees 90% of orders as subscriptions, a much-improved customer experience and a more predictable recurring revenue stream — outcomes Paddle continues to support with tiering, upgrade/downgrade and analytics capabilities.

Flixel

Mark Pavlidis

CEO