Case Study: FirstPromoter reduces churn and scales globally with Paddle

FirstPromoter used Paddle's full suite of tools to reduce churn by 20% and grow globally

FirstPromoter, a Romania-based company that helps businesses launch and scale affiliate programs, needed a simpler way to handle global growth. As its customer base expanded across borders, the team faced the complexity of managing VAT, invoicing, and tax compliance in multiple countries.

Paddle helped FirstPromoter by acting as its Merchant of Record and providing billing tools, including subscriptions, coupon codes, ProfitWell Metrics, and Retain. With Paddle, FirstPromoter reduced involuntary churn by 20%, implemented the platform in under 12 hours, and offloaded tax and compliance work to scale more confidently internationally.

FirstPromoter

Virgil Cioaca

Founder