Case Study: DVDSuki doubles expected sales of new Mac app with Paddle

DVDSuki Software doubles expected sales of new MacOS app

DVD Suki is a small Mac software company that needed to launch a major new version of its DVD tool alongside a new online video processing app, while maximizing cross-sells and pricing incentives without tying up its development team. To execute the launch they partnered with Paddle, using Paddle’s integrated checkout and native marketing solution to run promotions, upsells and bundles for macOS users.

Paddle worked with DVD Suki to implement time-limited offers (from a 50% preorder discount to a $10 upgrade and bundled pricing), all quickly configured in Paddle’s platform. The campaign doubled sales of the new Mac VideoRipper Pro versus expectations and the Mac DVDRipper Pro 7 upgrade generated 20% more revenue than prior upgrades, demonstrating clear, measurable impact from Paddle’s tools and support.

DVD Suki

Alex Trim

Founder