Case Study: Aithor achieves 9% revenue uplift with Paddle

Aithor unlocks instant 9% revenue boost & seamless expansion with Paddle’s all-in-one solution

Aithor, an AI-writing assistant launched in 2023, was growing quickly across 150+ countries but ran into major payment and operations challenges with Stripe. Seasonal subscription churn led to higher dispute rates, and Stripe held 50% of revenue for 45 days, creating cash flow strain while Aithor also struggled to manage global sales tax compliance with a small finance team.

Paddle provided an all-in-one Merchant of Record solution that handled taxes, disputes, chargebacks, fraud protection, and payment orchestration, along with Paddle Retain for customer retention. The migration from Stripe was smooth, and an A/B test showed Paddle generated 9% more revenue globally than Stripe, with gains of 14% in the US, 13.3% in the UK, and 12% in Mexico.

Aithor

Dmitry Afonov

Co-founder and CEO