Case Study: ADS-B Exchange achieves a more credible enterprise website with Pad Creative

ADS-B Exchange transforms its website with Pad Creative, supporting 75 million monthly map views

ADS-B Exchange, a provider of real-time aviation data powered by a community-operated receiver network, partnered with design agency Pad Creative. The challenge was to evolve its website from a community-led platform into a compelling proposition for enterprise customers without alienating the volunteer contributors that were central to its success.

Pad Creative implemented a strategic solution involving extensive discovery, refined site architecture, and clear messaging. The result was a clean, credible website that effectively communicates the value of commercial data services while celebrating the community, serving as a gateway to a flight-tracking map that receives 75 million monthly views.

Ads-b Exchange