Case Study: ACC Aviation achieves a premium, modern brand identity with Pad Creative

ACC Aviation strengthens a global brand across charter, ACMI and consulting with Pad Creative

ACC Aviation, a global aviation services business, faced a challenge where its existing brand no longer reflected its expanded capabilities and global ambitions, making it difficult to stand out in a crowded marketplace. Pad Creative was appointed to evolve the brand and digital presence to better communicate the company's expertise and support its future growth.

Pad Creative conducted a strategic discovery and developed a refreshed brand system that moved away from sector clichés. The solution included a refined visual identity, updated color palette, and comprehensive brand guidance, resulting in a more confident and modern brand that provides greater consistency across business divisions and more accurately reflects the organization ACC Aviation has become.

ACC Aviation

Melissa Benavides

SVP Head of Group Marketing, ACC Aviation