Case Study: Walmart Connect México boosts ROAS, sales, and new-to-brand sales with Pacvue

Wellness Gets a Healthy Ad Boost

Olly, a Health & Wellness brand, wanted to grow its customer base and increase awareness and sales on the Walmart site and app. The company partnered with the vendor Pacvue to employ effective advertising strategies through Walmart Connect.

Pacvue implemented a Sponsored Search strategy for Olly on Walmart Connect, utilizing brand term targeting across Sponsored Products, Sponsored Brands, and Sponsored Videos. The solution involved both defensive and offensive bidding tactics on branded terms to reach high-intent customers and promote best-selling items. This approach by Pacvue drove significant results, including an 85% increase in ROAS, a 330% increase in sales, and a 300% increase in new-to-brand sales.

Walmart Connect México