Case Study: Voyageur Group achieves higher ROAS and major time savings with Pacvue Advertising

Voyageur Group boosts Amazon Ads ROAS by 27% with Pacvue

Voyageur Group, an integrated omnichannel retail agency, faced the challenge of efficiently managing large-scale advertising campaigns across multiple complex retail media ecosystems. They needed a scalable solution to maximize return on ad spend (ROAS), simplify budget pacing across thousands of campaigns, and ensure real-time optimization for their clients. To address this, they partnered with Pacvue and its cross-retailer commerce media management platform.

Pacvue's solution provided centralized control and automation through key features like Budget Manager, Dayparting, and Targeting Rules. This empowered Voyageur Group to optimize ad spend allocation, schedule spend for maximum impact, and dynamically adjust investments based on performance. The results were significant, with Pacvue helping the agency achieve a 27% higher ROAS on Amazon, a 6% higher ROAS on Criteo, and a 93% higher ROAS on Instacart, while also saving tens of thousands of hours in manual effort.

Voyageur Group