Case Study: Tuft & Needle combats CPC spikes with Pacvue

Tuft & Needle defends branded terms with Pacvue and uncovers a 25% off competitor promotion

Tuft & Needle, a pioneer in direct-to-consumer mattresses, identified a significant spike in their branded keyword CPCs but lacked definitive evidence for the cause. They turned to Pacvue's advertising intelligence and reporting tools to understand if the issue was internal or a competitive threat, aiming to protect their shoppers from being lured away.

Using Pacvue's Share of Voice tool and AI capabilities, Tuft & Needle discovered a competitor was aggressively targeting their branded terms with a promotion. Pacvue's solution included implementing automated rules to maintain optimal ROAS, utilizing dayparting, and tracking share of voice. This allowed Tuft & Needle to successfully defend their branded terms and gain a strategy for handling future competitive threats.

Tuft & Needle