Case Study: Beech-Nut Nutrition Company achieves 66% sales growth with Pacvue

The Beech-Nut Nutrition Company’s optimized ad campaigns resulted in 66% increase in sales

Beech-Nut Nutrition Company, a leader in the baby food category, was running Walmart Sponsored Products campaigns for Snacks and Pouches that kept exhausting daily ad spend before peak shopping hours. To address missed opportunities caused by spend limits and category demand shifts, the company turned to Pacvue’s Bid Multiplier and related budget optimization tools.

Pacvue used the Out of Budget report to identify when campaigns were running out of funds, then adjusted daily budgets and search placements to keep ads live throughout the day. The result was a 66% increase in sales, along with a 93% increase in clicks and a 25% increase in CTR, all with only a minimal increase in CPC.

Beech-Nut Nutrition Company

Julia Durgee

Senior Manager Omnichannel Marketing & Insights