Case Study: Sports Research expands reach and improves cost efficiency with Pacvue’s Amazon Publisher Cloud-enhanced deal

Sports Research Amplifies New Product Launch with an Amazon Publisher Cloud-Enhanced Deal

Sports Research, a leading nutrition brand, needed a smarter way to launch its new Hydrate electrolytes product and reach potential customers beyond its existing audience. The company wanted to identify premium streaming TV inventory efficiently at scale while keeping costs under control, and it partnered with Pacvue to do so using Amazon Ads tools.

Pacvue helped Sports Research build an APC-enhanced programmatic guaranteed deal, enriched with custom Amazon Marketing Cloud audiences and publisher content signals. The campaign delivered 1.8x more efficient reach, 43% more impressions, and 51% more efficient cost versus the control, all while using 56% less spend and maintaining a similar purchase rate, showing Pacvue’s ability to drive scalable, cost-effective audience expansion.

Sports Research

Michael Schwartz

Sports Research