Case Study: Reckitt achieves 91% ROAS increase with Pacvue and Amazon Marketing Cloud

Reckitt boosts ROAS by 91% with Pacvue

Reckitt, a leading consumer goods company, faced a challenge with their advertising strategy on Amazon for their Enfamil brand. Their media mix was spread across search and display campaigns, but Amazon's native reporting tools did not provide the real-time data needed to understand how each channel was impacting sales and to optimize their remarketing efforts.

Using Amazon Marketing Cloud attribution within Pacvue, Reckitt was able to centralize insights and leverage advanced targeting. This allowed them to identify the optimal mix of Sponsored Search and Display ads running in parallel. The solution led to a 91% increase in ROAS, a 610% boost in sales on Amazon Sponsored Search, and a 27% increase in conversion rate.

Reckitt