Case Study: Reckitt boosts ROAS and sales with Pacvue's Commerce Acceleration Platform

Reckitt boosts ROAS 99% on Instacart with Pacvue

Reckitt, a leading consumer goods organization, faced challenges in managing its retail advertising campaigns for its Enfamil brand across multiple platforms like Amazon and Instacart. The manual process was inefficient, and they needed an integrated solution to centralize reporting and campaign management. To address this, they turned to the vendor Pacvue and its Commerce Acceleration Platform.

Pacvue's solution provided a single platform to consolidate all retailer data and deploy automated campaign rules. This automation optimized key metrics like click-through rates and ROAS. As a result, Reckitt saw significant measurable improvements, including a 27% increase in ROAS on Amazon, a 1.6% increase in Amazon sales, a 99% increase in ROAS on Instacart, and a 183% increase in Instacart sales.

Reckitt