Case Study: Publicis Media achieves 140% sales growth for L’Oréal with Pacvue

Publicis Media achieved a 140% increase in sales for L’Oréal by harnessing the power of Pacvue Solutions to increase new-to-brand orders

Publicis Media, the advertising agency managing campaigns for L’Oréal, faced the challenge of optimizing performance across 28 brands in similar categories while controlling spend during major sales events and reducing cannibalization on competitive keywords. To address these issues, Publicis Media turned to Pacvue’s platform and commerce automation capabilities to improve campaign efficiency and drive new-to-brand growth.

Using Pacvue, Publicis Media implemented rule-based budget management automation, dayparting, and strategic budget shifts from DSP to Sponsored Brands based on insights from Amazon Marketing Stream and Amazon Marketing Cloud. The result was a 140% increase in sales, a 53% increase in new-to-brand orders, a 63% increase in conversion rates, and a 40% increase in ROAS for L’Oréal.

Publicis Media