Case Study: Poméol achieves a 71% ROAS boost with Pacvue dayparting and automation

Poméol boosts ROAS by 71% with Pacvue

Poméol, a French health and beauty brand, faced the challenge of optimizing its limited campaign budget to drive sales and compete effectively in a crowded market immediately following the Black Friday and Cyber Monday sales period. With the help of vendor Pacvue and their partner agency Deeploy, Poméol sought to increase conversion rates and manage its supply chain inventory during this crucial peak shopping time.

Pacvue's solution involved implementing automated dayparting rules and a retargeting campaign using Sponsored Products, Sponsored Brands, and Sponsored Display ads based on Pacvue's keyword recommendations. This strategy resulted in a significant 71% increase in Return On Ad Spend (ROAS) for Poméol, allowing the brand to maximize its ad spend and outperform competitors without a similar dayparting strategy.

Poméol