Case Study: Poméol boosts ROAS by 71% with Pacvue

Poméol achieved a +71% ROAS boost with dayparting and automation

Poméol, a French health and beauty brand, needed to make the most of a limited ad budget after Black Friday and Cyber Monday while competing in a crowded category with low organic traffic. To address this challenge, Poméol worked with Pacvue and its dayparting and automation capabilities.

Pacvue helped Deeploy run an optimized Amazon Ads campaign using dayparting rules, sponsored products, sponsored brands, and sponsored display, with keyword recommendations focused on retargeting and bottom-funnel conversion. The strategy drove a 71% increase in ROAS, improved conversion rates, and maintained a 0% change in New-to-Brand customers versus the prior week, while also strengthening share of voice for branded keywords.

Poméol