Case Study: Perdue achieves full-funnel sales growth with Pacvue and Walmart Connect

Perdue boosts sales 80.6% with Pacvue

Perdue, a leading U.S. protein brand, faced challenges in a saturated frozen foods category. Their search-heavy advertising strategy was becoming more expensive and was ineffective at reaching new customers. They partnered with Pacvue to design a solution that would allow them to expand into full-funnel media on Walmart Connect while maintaining clear performance accountability and return on ad spend.

Using Pacvue's AI-driven Budget Manager and automation rules, Perdue dynamically allocated spend and optimized campaigns for efficiency and scale. This solution, implemented by Pacvue, delivered significant results, including an 80.6% increase in sales and a 280% increase in new-to-brand sales, proving the effectiveness of display advertising as a growth lever.

Perdue