Case Study: KINESSO achieves +20% ad-attributed sales for a fashion advertiser with Pacvue's Dynamic Bidding

Pacvue and KINESSO Drive +20% Increase in Ad-Attributed Sales for a Fashion Advertiser with Walmart Connect’s Dynamic Bidding

KINESSO worked with Pacvue to help a fashion advertiser improve the performance of an already running automatic Sponsored Search campaign on Walmart. The advertiser wanted to test whether new optimizations could drive stronger product sales and better campaign efficiency.

Pacvue, in partnership with KINESSO and Walmart Connect, implemented Dynamic Bidding Rules on an automatic Sponsored Products campaign and ran the test for 21 days. The approach delivered a +20% increase in ad-attributed sales, a +12% increase in orders, and a +5% increase in conversion rate, leading the advertiser to expand the strategy across additional Walmart Connect campaigns.