Case Study: MPG Boosts Amazon Share of Voice with Pacvue

OTC Consumer Goods Brands Achieve Remarkable Growth with MPG and Pacvue, Increasing Share of Shelf by 42% on Amazon

Market Performance Group (MPG) partnered with Pacvue to improve Amazon advertising performance for several OTC consumer goods brands. After a strong 2023 media strategy, MPG needed a more efficient way to maintain and grow share of voice (SOV) while staying competitive and protecting visibility on high-value keywords.

Pacvue provided automation for SOV optimization, including Budget Manager, SOV Bidding Rules, and Keyword Tagging to shift spend toward competitive terms and reduce bids where organic rankings were already strong. The approach delivered a 26% increase in SOV for CPG keywords, a 19% increase in SOV reached for targeted terms, and a 15% decrease in CPC, helping MPG improve visibility and efficiency at scale.

MPG

Joe Gilliland

Media Manager