Case Study: OneStone and Essentia Water boost purchase rate with Pacvue

OneStone used Pacvue to improve purchase rate by 10x for Essentia Water

OneStone, a full-service eCommerce agency, partnered with Pacvue to help Essentia Water strengthen its Amazon advertising strategy. As competition in Sponsored Ads grew and performance stalled, Essentia needed better insight into the customer journey and a stronger case for shifting budget beyond its search-heavy mix.

Using Pacvue and Amazon Marketing Cloud (AMC), OneStone analyzed ad overlap, conversion paths, assisted conversions, and audience segments to justify a more balanced full-funnel approach. Pacvue helped increase DSP spend from 15% to 46% in May 2021 and then to 55% in June, while total ad spend rose 42% and ROAS improved month over month. The combined search and DSP strategy lifted purchase rate to 10.35%, versus 0.30% for search alone and 0.67% for DSP alone.

OneStone

Chase Arnold

Senior Advertising Lead