Case Study: OLLY achieves lower CPC and higher conversions with Pacvue automated dayparting

OLLY reduces CPC by 3% with Pacvue

Olly, a trusted leader in the health and wellness category, was facing the challenge of their Amazon ad campaigns going offline during peak shopping hours, which caused them to miss significant sales opportunities. To improve their campaign performance, they turned to Pacvue and implemented its automated dayparting service.

Pacvue's automated dayparting solution enabled the Olly team to make automated hourly bid adjustments based on conversion rates. This optimized their campaigns for peak shopping hours and extended their duration. The implementation by Pacvue delivered impressive results, including a 3% decrease in CPC, a 510 basis point increase in conversion rate, and a 28% increase in average campaign duration.

OLLY