Case Study: OLLY reduces CPC and boosts conversions with Pacvue automated dayparting

OLLY - Customer Case Study

OLLY Multivitamins, a trusted leader in health and wellness, was seeing Amazon campaigns go offline during peak shopping hours, creating missed sales opportunities and weaker ad performance. To address this, the company worked with Pacvue and its automated dayparting solution.

Pacvue’s automated dayparting enabled OLLY to make hourly bid adjustments based on conversion rates, helping keep campaigns active during high-intent shopping periods. The result was a 3% decrease in CPC, a 510 bps increase in CVR, and a 28% increase in average campaign duration, improving overall campaign performance.

OLLY