Case Study: Oceanwing lowers ACOS by 33% with Pacvue AI advertising tools

Oceanwing lowers ACOS by 33% with Pacvue

Oceanwing, a digital advertising agency working with a lighting brand, sought to improve its client's Amazon advertising performance. The challenge was to increase profitability, lower Advertising Cost of Sales (ACOS), and improve organic ranking. To accomplish this, Oceanwing partnered with Pacvue and leveraged its comprehensive suite of AI advertising tools.

Pacvue's solution included tools for Share of Voice, Keyword Harvesting, and Rule-Based Optimization. This strategy focused on maximizing resources and targeting the correct audience with optimized ad materials. As a result of implementing Pacvue's tools, Oceanwing decreased ACOS by 33% and lowered Total Advertising Cost of Sales (TACOS) by 20%, while also improving the client's average organic product ranking.

Oceanwing