Case Study: Oceanwing lowers ACOS by 33% with Pacvue AI Advertising Tools

Oceanwing improved TACOS & ROAS with Pacvue Commerce for a leading wellness brands

Oceanwing, a digital advertising agency, partnered with a leading lighting brand to improve advertising performance on Amazon. The team needed to boost profitability, lower ACOS, and improve organic ranking, so they turned to Pacvue’s AI advertising tools and commerce automation capabilities.

Using Pacvue’s suite of tools — including Keyword Harvesting, ASIN Harvesting, Rule-Based Optimization, and Dayparting — Oceanwing built a strategy to drive low-funnel traffic, target the right audience, and optimize ad structure. With Pacvue, the brand achieved a 33% decrease in ACOS, a 20% decrease in TACOS, and improved average organic ranking position to 20, demonstrating stronger efficiency and profitability.

Oceanwing