Case Study: Oceanwing helps a leading wellness brand reduce TACOS with Pacvue

Oceanwing cuts TACOS by 15% with Pacvue

Oceanwing, a top digital marketing agency, faced the challenge of optimizing Total Advertising Cost of Sales (TACOS) for a leading wellness brand. To achieve this, they implemented the advanced commerce platform from their vendor, Pacvue.

Using Pacvue's Rule Library, Dayparting, and Bid Explorer tools, Oceanwing automated campaign management and optimized ad spend timing and keyword bidding. This solution implemented by Pacvue resulted in a significant 15% decrease in TACOS and a 25% increase in top-of-search click share for their client.

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