Case Study: Oceanwing improves TACOS and ROAS with Pacvue

Oceanwing - Customer Case Study

Oceanwing, a top digital marketing agency, worked with Pacvue to help a leading wellness brand improve its retail media performance, specifically tackling high TACOS (Total Advertising Cost of Sales) and inefficient ad spend. To support the brand’s optimization goals, Oceanwing used Pacvue’s advanced commerce platform, including tools such as Rule Library, Dayparting, and Bid Explorer.

With Pacvue, Oceanwing automated campaign management, shifted bids toward the most conversion-friendly times, and maintained strong visibility on core category keywords. The result was a drop in TACOS from 50% to 35% and an increase in top-of-search click share from 32% to over 40%, improving advertising efficiency and market reach.

Oceanwing

Joy Zhang

Director of Advertising