Case Study: Nestlé Purina boosts Prime Day ROAS with Pacvue

Nestlé Purina prioritizes budget on Prime Day with Pacvue

Nestlé Purina worked with Pacvue during Amazon Prime Day in the United Kingdom to maximize sales from a large portfolio of deals while keeping sponsored ads spend efficient and ahead of the competition. The team needed a way to allocate budget effectively across multiple campaigns and ASINs during a high-traffic retail event.

Using Pacvue’s Budget Manager along with Sponsored Products and Sponsored Brands campaign optimization, the team set daily budget targets, prioritized key campaigns with budget minimums, and monitored performance in real time by ASIN and keyword. With Pacvue, Nestlé Purina achieved a 79% increase in ROAS and delivered its best-ever Prime Day results, with stronger sales at an efficient cost.

Nestlé Purina

James Campbell

Search & Digital Performance Lead