Case Study: Nestlé Purina achieves 79% higher ROAS on Amazon Prime Day with Pacvue

Nestlé Purina boosts ROAS by 79% with Pacvue

Nestlé Purina sought to maximize its sponsored ads budget for the 2022 Amazon Prime Day in the UK to drive sales and outperform competitors while maintaining efficiency. To achieve these advertising goals, the brand partnered with Pacvue and its Performics @ Zenith team.

The solution involved leveraging Pacvue’s Budget Manager to strategically allocate daily budgets and prioritize high-ROAS campaigns. The team monitored real-time performance with Pacvue and shifted budgets and bids to top-selling products. This strategy, powered by Pacvue, resulted in a 79% increase in ROAS and helped Nestlé Purina achieve its best-ever Prime Day results.

Nestlé Purina