Case Study: Cisco achieves 22% higher ROAS on Amazon with Pacvue

Merkle improved Cisco's ROAS by 22% on Amazon

Cisco, a global networking hardware company, worked with Merkle to improve Amazon advertising performance across five markets: the United Kingdom, France, Germany, Spain, and Italy. The challenge was to increase return on ad spend (ROAS) and manage eCommerce campaigns more efficiently across multiple markets.

Using Pacvue’s keyword research, rule-based optimization, dayparting, and budget pacing tools, Merkle helped Cisco streamline campaign management, reduce waste, and expand keyword coverage. With Pacvue, Cisco achieved a 22% increase in ROAS and a 24% increase in revenue and orders, while also improving budget efficiency.

Cisco

Roberto Lisci

Global Marketplace Marketing Manager