Case Study: L’Oréal achieves 1.42x Amazon ROAS lift with Pacvue

L’Oréal boosts Amazon ROAS 1.42x with Pacvue

L'Oréal UK's Consumer Products Division, working with their agency Publicis Media UK, faced a challenge in accelerating their Amazon Ads growth. Their media performance was hindered by siloed data and workflows, as ads would continue to spend on products that were not retail-ready (e.g., out of stock or lacking Buy Box eligibility), leading to wasted investment. They partnered with the vendor Pacvue to bridge this gap between retail health and media execution.

Pacvue’s Commerce Media OS created a dynamic feedback loop by integrating L’Oréal’s retail readiness criteria into automated bidding. This unified approach ensured media spend was automatically aligned with products positioned to convert. The solution delivered significant results, including a 1.44x increase in CTR and a 1.42x increase in ROAS, demonstrating improved efficiency and stronger shopper engagement for L’Oréal on Amazon.

L’Oreal