Case Study: Leading Sports Nutrition Brand Achieves 62% ROAS Increase with Pacvue

Leading Sports Nutrition Brand Achieved 62% Increase in ROAS during Prime Day Events Using Live Advertising Momentum

Leading Sports Nutrition Brand partnered with Pacvue and a global media agency to improve Amazon Advertising performance during major tentpole events like Prime Day and Prime Big Deals Day. Facing rising competition from new entrants and a 47% budget reduction, the brand needed to protect share of voice and drive sales more efficiently during critical shopping periods.

Using Pacvue’s Live Advertising Momentum, Dynamic Dayparting, and Automated Insights, the agency monitored hourly spend and sales, identified the most effective times and placements, and adjusted bids in real time. Pacvue helped deliver a 30% decrease in CPC, a 62% increase in ROAS, and a 6% increase in CVR, while giving the team repeatable insights for future campaigns.