Case Study: Buy Box Experts boosts new-to-brand sales with Pacvue AMC Insights and Audiences

Leading Clothing Brand Grows New-to-Brand Sales 35% with Buy Box Experts AMC Insights Supported by Pacvue

Buy Box Experts worked with Pacvue to help a leading clothing brand improve its Amazon advertising strategy in a highly competitive category. The brand wanted to better understand shopper behavior and the path to purchase so it could increase ROAS and new-to-brand sales across the full funnel.

Using Pacvue’s AMC Reporting and Audiences, along with Buy Box Experts’ Path to Purchase analysis, the team applied insights such as dayparting, audience segmentation, period analysis, and path-to-purchase mapping to refine targeting and remarketing. As a result, Pacvue helped drive a 79% increase in ROAS, a 238% increase in new-to-brand sales, a 6% gain in category market share, plus strong year-over-year growth in spend and sales.

Buy Box Experts

Julia Resseque

Enterprise Growth Strategies