Case Study: Itsumo achieves new-to-brand growth in Japan with Pacvue

Itsumo boosts NTB customers by 76% with Pacvue

Itsumo, a collective of professionals dedicated to accelerating e-commerce growth in Japan, needed to scale new customer acquisition. Their challenge was a lack of coordination between Sponsored Ads and Amazon DSP campaigns, manual processes that slowed optimization, and an inability to quickly leverage Amazon Marketing Cloud insights due to significant SQL development bottlenecks, especially during key promotional periods like the Prime Member Appreciation Sale.

By implementing Pacvue's AI-powered retail media operating system and its Pacvue Agent tool, Itsumo integrated full-funnel execution and automated audience building. This solution streamlined their workflow, removing SQL dependencies and accelerating the activation of AMC-driven audiences. The results were a 76% increase in new-to-brand customers, a 124% increase in sales, a 20% increase in share of voice, and over 200 hours saved in operational preparation.

Itsumo